Ron Singer

Signs and Ads, or Ads and Signs


1. RPMS: Ruiz Preventive Maintenance Service
(car repair sign on Pacific Street, Brooklyn, NY, US)

2. Chairs Caned,
(Cares Chained)

3. A Lifetime of Summers
(anti-aging pills)

4. Spanish Nights, American Mornings
(London travel agency)

5. Services Offered:
Resumes
Tailoring/Alterations:
Men’s Women’s Kids’
Academic Papers
Personal Statements
Immigration Letters
Wills
Responses to Negative Evaluations
(seen on window of Atlantic Avenue storefront, Brooklyn, NY, US)

6. Inside Out
The panel on the side of the bus says “Maidenform,”
but the models are clothed, their underwear, well, under.
The passengers, however – men, women – are topless,
as you can see when the bus goes by at night, lit up.
I can’t make out the driver. He’s on the other side.
I’d like to ask, but it says “You may not talk to him.”